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National Hire a Veteran Day: More Than Symbolism

National Hire a Veteran Day serves as a critical annual checkpoint for corporate America to evaluate its recruiting goals, but the economic landscape demands that business leaders look beyond symbolic appreciation.

Every year, approximately 200,000 active-duty service members transition into the civilian labor market. On paper, this transition appears successful, with the Bureau of Labor Statistics reporting the 2025 average veteran unemployment rate at 3.5%, below the national average of 4.2%. However, aggregate unemployment metrics obscure a more complex situation with a quiet, underlying crisis: a widespread epidemic of chronic underemployment and early career friction for veterans.

The primary hurdle facing veterans is not a lack of capability, but rather profound structural mismatches between military experience and corporate hiring systems. In 2023, The Veterans Metrics Initiative (TVMI) at Penn State University found an astonishing 59% of veterans remained underemployed even 6.5 years after leaving the military.

The mismatch begins at the initial application stage

The largest employers use automated Applicant Tracking Systems (ATS) that routinely filter out military resumes due to unfamiliar jargon. At the human level, a study by the Society for Human Resource Management (SHRM) found 23% of HR professionals struggle to align military experience with corporate job descriptions, with only 2% of organizations utilizing formal military skills-translation tools. This finding is reinforced by research by Orion Talent indicating civilian employers face difficulties decoding military backgrounds, while 76% of transitioning service members struggle to translate their skills into corporate terms.

Hands, pen and human resources with CV, laptop with hiring news on company website and recruitment in office. Person reading resume, employee choice and onboarding, job application and information

Furthermore, employer misperceptions continue to create artificial barriers to entry. The 2018 Edelman Veterans Well-Being Survey found that 60% of employers believe veterans require additional education or training before they are qualified for non-military roles, vastly undervaluing the elite leadership, logistics, and technical experience acquired in uniform. This systemic devaluation forces many veterans to accept initial roles far below their operational capacity. In 2019, the Pew Research Center reported 42% of post-9/11 veterans feel overqualified for their first civilian job.

Structural roadblocks also persist in occupational credentialing

Military experience doesn’t always satisfy civilian licensing or certification requirements. Highly trained veteran air traffic controllers and logistics specialists frequently find their extensive operational hours unrecognized by state licensing boards. Approximately half of former military medics and corpsmen who wish to continue working in healthcare are unable to secure civilian healthcare jobs despite extensive clinical experience. Even a veteran who drove trucks for years in uniform still has to complete a full commercial driver’s license process before a civilian employer can put them behind the wheel.

Lack of standardization forces veterans into redundant, costly retraining programs for skills they have already mastered at an elite level.

The support system doesn’t reach everyone who needs it

Leaving military service often means simultaneously relocating, establishing healthcare, navigating VA benefits, enrolling children in new schools, and redefining personal identity after years of mission-focused service. Veterans often fail to take advantage of the resources available to assist with these challenges. The Government Accountability Office found that nearly a quarter of service members identified as needing the most transition support skipped the military’s mandatory two-day employment class. Federal research also suggests roughly half of recently separated veterans do not connect with available transition resources until years after leaving the military, reducing the effectiveness of programs designed to support them.

Female financial advisor talks with veteran

Moving beyond “hiring a hero” platitudes

Hiring a veteran is neither an act of corporate charity nor a metric for bragging. It is a genuine high-yield strategic talent investment.

Private sector leaders can shift their approach from passive goodwill to structured talent strategies. Implementing dedicated military skills translation tools, establishing formal veteran onboarding programs, and training recruiters to recognize equivalent competencies can transform an organization’s talent pipeline. On the military side, leadership can do more to encourage servicemembers to connect with the existing transition support services.

UTRS, which last year achieved Platinum Level status of the HIRE Vets Medallion Award, pledges to continue not only to invest in our military veterans, but to ask what we can do better. We encourage other employers to do the same.