UTRS Unveils Its New Brand Identity

UTRS Press ReleaseCherry Hill, NJ, December 12, 2011—Universal Technical Resource Services, Inc. (UTRS), a leading provider of information technology and engineering services, today unveiled its new brand initiative and visual identity.  The re-branding affirms UTRS’s commitment to “think forward” and deliver the highest quality products and services to help its clients solve problems with long-term, cost-saving solutions.

UTRS replaced its previous burgundy logo with a modern gunmetal-blue, which pays homage to its defense services roots; changed its tagline to “Thinking Forward”—an ongoing commitment to our clients to provide solutions for the future; and created an abstract shield icon to symbolize its many business segments—representing the company’s strength.

“We expanded our Communications Division in mid-2011, and I believed they were up to the challenge of creating a new brand identity for UTRS that would capture our core values and myriad service offerings in a clean, professional look; and they did just that,” said Marc Snyderman, Chief Operating Officer.

Chief Executive Officer Gerald Wright added, “Our new brand identity is a logical step in our continued growth, and it communicates to both current and potential customers that we provide products and services of the highest quality that go beyond the specifications.”

In the coming months, UTRS will be unveiling a complete redesign of its website, creating a streamlined approach that will better serve current and prospective clients.